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Are we expecting the sales of Iconic to impact on the other ranges?

With new product introductions there can be shifts in consumer tastes and preferences that ultimately affect the sales volumes of existing similar products. Today we believe that the new Iconic range will appeal to those consumers with tastes and preferences favouring our Slimline offer. It is for this reason that we made the commercial decision to withdraw Slimline and promote uptake of Iconic as the new generation Slimline substitute.

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